B2B Marketeer (Freelance)


Diemen (Amsterdam, NL)




3 March 2020


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Wanted: B2B Marketeer (Freelance), excited to shape the future of mobility


Our drive 

We love cities. And we’re doing something to make our cities healthier, cleaner and more liveable. How? By providing parking solutions that are simple, quick and effortless. Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 20,000,000 drivers in over 700 cities in Europe. Owned by BMW Group and Daimler AG, we are part of YOUR NOW, a group of newly created mobility service providers that also includes CHARGE NOW, FREE NOW and SHARE NOW.

Based in Amsterdam, you will work alongside our NL/BE Marketing Manager and will be responsible for launching a new B2B value proposition for businesses in the Dutch market. We are searching for a motivated freelancer who is eager to shape the future of mobility together with us.


About the role and team

You truly love marketing. And have extensive B2B marketing experience, in both launching products as well as creating a Go To Market strategy, B2B lead generation and customer acquisition. You are a strong collaborator, and will work closely with our Sales, BI & Product Teams to launch the value proposition according to plan and deadline.  

Amsterdam is your home or your destination, and you look forward to working within an open, innovative and fun environment with the goal to disrupt and lead the parking industry. Are you able to join us on a freelance basis, for a minimum of 32 hours per week for a period of 6 months? Are you able to start as soon as possible?

Then we are looking forward to your application!


Your Responsibilities

  • Set up the B2B GTM strategy and launch plan
  • Support the GTM and enable the sales team by providing relevant sales materials, playbooks, and customer communication
  • Set up B2B lead generation flows: create the campaign strategy, drive the development of B2B specific content, improve the online lead gen flow by A/B-testing
  • Support outbound prospecting: build prospect lists (large customers), A/B test different prospecting approaches in close collaboration with Inside sales
  • Set up user onboarding flow for various B2B customer segments
  • Reporting and insights: use data and insights to test and validate hypotheses and increase new revenue from business customers



  • 5+ years broad B2B marketing experience, proven track record in B2B lead generation and GTM strategy
  • Strategic thinker with a hands-on, pragmatic mindset
  • Data-driven
  • Result-orientated, independent working style with the ability to collaborate effectively with different teams and stakeholders
  • Experience with marketing automation systems is a plus
  • Native Dutch speaker with fluency in English


Our offer 

  • An exciting set of tasks with high impact on our business within an international matrix team structure
  • You will become part of one of the leading mobility service providers in the world and get the chance to shape the future of urban mobility
  • A truly great team spirit with flat hierarchies and transparent communication

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Want to make an impact? We offer a lot of autonomy and room to develop your talents. We know our people are at their best when they enjoy a good work-life balance, and we fully support that.


PARK NOW. We are driven to improve. Come join the ride!   


Apply now

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