Brand Manager

Location

Diemen (Amsterdam, NL)

Department

Marketing

Date

14 February 2020

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Wanted: Brand Manager excited to shape the future of mobility!

 

Our drive

We love cities. And we’re doing something to make our cities healthier, cleaner and more liveable. How? By providing parking solutions that are simple, quick and effortless.

Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 17,000,000 drivers in over 700 cities in Europe.

 

About the role

We are looking for an experienced, hands-on brand manager to build our brand across Europe and raise brand awareness. You are passionate about making a lasting impression with our brand and are eager to adapt the brand strategy across 4 brands and 7 European target markets. You can position the brand for varied target audience: from city to consumer, from business to employer branding.  You are responsible to shape and communicate our vision and mission and translate brand elements into campaign plans.

As the brand guardian you are responsible to maintain brand integrity across all company marketing initiatives and communications. You manage, measure, test, evaluate and further optimise our brand positioning across all touchpoints. You are the gatekeeper of both visual and content brand assets. You are determined to have a consistent brand positioning and know how to manage relationships to make sure everything complies to the brand strategy.

We are looking for a Brand Manager to join us at our headquarters near Amsterdam as of 1 April 2020. You will join an energetic team of 9 marketing specialists.

With PARK NOW (known in the Dutch market for its brands Parkmobile & Park-line) you have the opportunity to work in a professional and powerful team within a flat organisation structure, significantly shaping the future of mobility and parking as a service. Our team consists of highly motivated and open-minded people, self-driven and with a great team spirit.

 

Your Responsibilities

  • Daily implementing and managing the brand strategy, including style guides, brand guidelines, brand vision and value proposition for the short and long term
  • Planning and execution of all brand communications, manager design agency and translation agency
  • Lead the brand team existing of a graphic designer and brand trafficker, connected to copy & translations agency and a design agency
  • Monitor and report on brand performance per city and country and for all brand campaigns
  • Align the company and local markets around the brand’s direction, choices and tactics
  • Monitor market trends, research consumer markets and competitor’s activities that help optimizing our brand strategy
  • Guardian of all brand assets

 

Requirements

  • Have a bachelor’s degree in Communication or Marketing preferred, master’s degree a plus
  • Proven experience as brand manager, preferred 3-5 years
  • Proven ability to develop brand and marketing strategies and communicate recommendations to management and executives
  • Excellent understanding of the full marketing mix
  • Strong analytical skills, data-driven approach, combined with a creative mind
  • Outstanding verbal and written communication skills: you speak English and Dutch fluently; French and German are a plus,
  • Experienced in stakeholder management and you look for collaboration: a true team player
  • Up to date with latest trends and best practices in brand strategy
  • Be proactive, highly organized and have a “can do” mentality with an eye for detail
  • Excited to work in a mobile app-driven tech company
  • Eligible to work 4 days per week in the EU (Amsterdam)

 

Our offer

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Yes! Want to make an impact? Yes!

We offer a lot of autonomy and room to develop your talents. We know our people are at their best when they enjoy a good work-life balance, which we fully support. You can expect great employment benefits, including a mobility plan, weekly bootcamps, monthly massages, lunch, Friday beers and snacks, daily fresh fruit, fun team events and much more!

 

PARK NOW. We are driven to improve. Come join the ride!  

Apply now 

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