Email Marketeer

Location

Diemen (Amsterdam, NL)

Department

Marketing

Date

17 October 2019

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WANTED: Email Marketeer, Customer engagement specialist to drive the use of our European parking apps!

Do you want to be part of shaping the future of urban mobility? If the answer is yes, get in touch.

Our drive 

We love cities. With our digital parking solutions we make our cities healthier, cleaner and more liveable; stress and pollution free. How? By providing parking solutions that are as simple, quick and effortless as possible. We’ve already come a long way: Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 18 million drivers in over 700 cities in Europe. We partner up with cities for a healthier environment. A good example: our dynamic parking fee based on vehicle emissions. 

 

This is what you’ll be doing as E-mail Marketeer

We care about our customers: engaging with them at relevant moments in the customer journey and making sure we retain them with the right messaging at the right time is becoming part of our DNA. To be able to support this we are looking for an email marketeer with a data driven approach. You identify the right target audience, grow our email list and limit the amount of unsubscribes. Audience segmentation and customer journey optimisation to engage our customers is your main focus. With extensive experience in email marketing as your main asset, you like to dive into relevant uplift in customer engagement and use this to grow our active user base at scale with millions of car drivers in Europe. You combine data management skills with an interest in the latest smart audience segmentation, marketing automation, robust engagement and lead scoring strategies. This results in designing and implementing email marketing campaigns with responsive templates. Experience with in-app and push messaging is welcome, since we engage with our customers over multiple channels.

We offer you a great learning environment at the number 1 parking app in Europe, being able to work with big volumes of drivers from different countries and experienced colleagues (who think they have a good sense of humor). We offer a lot of knowledge in mobile marketing and conversion optimisation based on years of experience. You will be part of an ambitious and fun (digital) marketing team in an international working environment at PARK NOW, the global leader in mobility solutions founded by BMW GmbH and Daimler AG.

 

To be successful

You’re analytical and always driven to improve our email marketing and customer segmentation. To develop faster, you have a growth hacking attitude: you think in opportunities instead of limitations. Owning your responsibilities while working well as a team. You have:

  • A completed higher education / BSc degree in Marketing or Economics/Business
  • 2-4 years of working experience in B2C marketing of which 2+ years hands on experience in e-mail marketing with Email Service Providers (ESP) like Mailchimp, Selligent, Act-on, Responsys or other
  • Ability to connect email marketing targets to our company goals and offer solutions that benefit our customers
  • Experience in data segmentation (Excel); analytical to optimise the email touchpoints with A/B testing and tools like Hotjar
  • Good communication/interpersonal skills: interculturally sensitive, stakeholder mngt, Dutch & English business fluency (written & verbal)
  • Self-starter / have ownership: pragmatic way of working with a great eye for detail, to know you are communicating to the right customer once you push the button
  • Preference for quality over quantity to be able to connect on relevance with our customers;
  • Knowledge of HTML and CSS and have basic skills in Photoshop
  • Experience with analytics tools like Google Analytics and know how to report on results
  • Ensured emails follow GDPR guidelines, industry policies and best practices
  • Fulltime availability (40 hours per week in Amsterdam)

 

Our offer  

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Yes! Want to make an impact? Yes!  Then join us NOW.  

We offer a lot of autonomy and room to develop your talents within an international marketing team. We know our people are at their best when they enjoy a good work-life balance, which we fully support. We offer a competitive salary and you can expect great employment benefits, including a mobility plan, weekly bootcamps, monthly massages, lunch, fun team events and much more!  

PARK NOW. We are driven to improve. 

 

Come join the ride!   

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