Marketing Analyst

Location

Diemen (Amsterdam, NL)

Department

Marketing

Date

31 December 2019

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Wanted: Marketing Analyst excited to shape the future of mobility

 

Our drive

We love cities. And we’re doing something to make our cities healthier, cleaner and more liveable. How? By providing parking solutions that are simple, quick and effortless. Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 17,000,000 drivers in over 700 cities in Europe.

 

About the role

We are looking for an experienced Marketing Analyst who is eager to transform our data into valuable business insights.  You will connect our 17+ million customer and transactional data with app events data and open market data to come with data-driven solutions for each market.

You see opportunities in behavioural data analysis to optimise our daily marketing activities. You will work within a multidisciplinary marketing team and will connect with the Business Intelligence and Business Control departments to validate and get more insights into complex data queries. You give fact-based advice on business questions to successfully scale our business across 7 European markets.

We are looking for a Marketing Analyst to join us at our headquarters near Amsterdam as of  1 February 2020.

With PARK NOW (known for its Dutch brands Parkmobile & Park-line) you have the opportunity to work in a professional and powerful team within a flat organisational structure, significantly shaping the future of mobility and parking as a service. Our team consists of highly motivated and open-minded people, self-driven and with a great team spirit.

 

Your Responsibilities

  • Fact-based supporting business decisions
  • Optimise, automate and evaluate marketing campaigns & audience segmentation
  • Analyse and predict both B2C as well as B2B customer behavior
  • Offer insights into business performance via interactive dashboards
  • Signal and proactively pick up business opportunities
  • Challenge team members and management on data insights
  • Connect public data to our market data to deliver holistic market insights and Total Addressable Market
  • Remain informed on market trends, other parties’ researches and implement best practices
  • Support global sales and partnerships

 

Requirements

  • Have a bachelor’s degree in Analytics preferred, master’s degree a plus
  • 3 – 6 years of experience working in a similar role
  • You have experience in working with relational databases and are able to access them with SQL
  • You have experience in visualizing of data in tools like Tableau or PowerBI (preferred)
  • Experience with program languages R and/or Python is a plus
  • Know how to explain complex data into concise, easy-to-understand insights
  • Ability to work on multiple projects simultaneously in a fast-paced environment
  • Good verbal and written communication skills in English and Dutch; French and German are a plus
  • Love for quantitative data, strong analytical capabilities and PowerPoint skills
  • Be proactive, highly organized and have a “can do” mentality with an eye for detail
  • Excited to work in a mobile app-driven company 
  • Eligible to work full-time in the EU (Amsterdam)

 

Our offer

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Yes! Want to make an impact? Yes!

We offer a lot of autonomy and room to develop your talents. We know our people are at their best when they enjoy a good work-life balance, which we fully support. You can expect great employment benefits, including a mobility plan, weekly bootcamps, monthly massages, lunch, Friday beers and snacks, daily fresh fruit, fun team events and much more!

 

PARK NOW. We are driven to improve. Come join the ride!  

Apply now 

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