Performance Specialist

Location

Diemen (Amsterdam, NL)

Department

Marketing

Date

31 December 2019

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Wanted: Performance Specialist excited to shape the future of mobility!

 

Our drive

We love cities. And we’re doing something to make our cities healthier, cleaner and more liveable. How? By providing parking solutions that are simple, quick and effortless.Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 17,000,000 drivers in over 700 cities in Europe.

 

About the role

We are looking for an experienced, hands-on performance specialist who is passionate about creating volume and conversions for search channels in an international setting. Manage, test and further optimise your (paid) search strategies for 7 different markets and 4 brands.

You will be responsible to develop (automated) structures to be able to steer on ROAS across markets on channels like SEA, ASA and UAC. You have a growth hacking mentality to be able to scale our business in the lower part of the marketing funnel.

We are looking for a Performance Specialist to join us at our headquarters near Amsterdam as of  1 February 2020.

With PARK NOW (known in the Dutch market for its brands Parkmobile & Park-line) you have the opportunity to work in a professional and powerful team within a flat organisation structure, significantly shaping the future of mobility and parking as a service. Our team consists of highly motivated and open-minded people, self-driven and with a great team spirit.

 

Your Responsibilities

  • Daily monitor and optimize performance campaigns to achieve company goals
  • Steer on ROAS for each performance channel, with an emphasize on SEA for 7 countries
  • Build, test, optimize and automate new and existing Search Engine Advertising (SEA) campaign in consistency with your SEA strategy. In alignment with the Search Engine Optimization strategy (SEO).
  • Setting up and optimizing feed-based campaigns and to maximize reach and bid strategies via DoubleClick for Search
  • Continuously setting up test for ads and landing pages to increase the performance
  • Next to managing search advertising on web, you’re also responsible for our search advertising in the app stores of Apple and Google: ASA (AppStore Advertising) and UAC (Universal App Campaigns)
  • Analyze and explain unexpected behavior of the performance
  • Report on results and share your knowledge with important stakeholders
  • Challenge team members and leadership on performance results across 7 European markets
  • You are part of the Digital team, responsible for all digital marketing across markets. You will partner with marketing managers, team members and agencies to come to the most successful performance solutions.

 

Requirements

  • Have a bachelor’s degree in Marketing or Economics preferred, master’s degree a plus
  • 3 – 5 years of experience working in performance marketing
  • Experience in SEA and worked with Google Analytics and DoubleClick. UAC and ASA are a plus.
  • Experience in setting up automated SEA structures is a plus.
  • Ability to work on multiple projects simultaneously in a fast-paced environment
  • Good verbal and written communication skills in English; additional Dutch, French and / or German are big nice to haves
  • Love for quantitative data, strong analytical capabilities, hands-on mentality and accurate way of working
  • Be proactive, highly organized and have a “can do” mentality with an eye for detail
  • Excited to work in a mobile app-driven company, with big search accounts and high SEA budgets in a fast-growing international organization
  • Eligible to work full-time in the EU (Amsterdam)

 

Our offer

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Yes! Want to make an impact? Yes!

We offer a lot of autonomy and room to develop your talents. We know our people are at their best when they enjoy a good work-life balance, which we fully support. You can expect great employment benefits, including a mobility plan, weekly bootcamps, monthly massages, lunch, Friday beers and snacks, daily fresh fruit, fun team events and much more!

 

PARK NOW. We are driven to improve. Come join the ride!  

Apply now 

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