Product Marketing Manager


Diemen (Amsterdam, NL)




19 December 2019


Share this job

Wanted: Product Marketing Manager


Our drive

We love cities. And we’re doing something to make our cities healthier, cleaner and more liveable. How? By providing parking solutions that are simple, quick and effortless.Today, PARK NOW is the world’s leading provider of on-demand mobile payments for on- and off-street parking. We make life easier for more than 17,000,000 drivers in over 700 cities in Europe.


About the role

We are looking for an experienced, hands-on Product Marketeer who is passionate about transforming problems into clear, easy-to-understand solutions & communication plans.

You’re experienced in building go-to-market strategies and conducting research to validate product-market fit and positioning. You will be responsible for building value propositions and product messaging while ensuring the successful launch of updates and new products in our apps across 7 European markets. We are looking for a Product Marketing Manager to join us at our headquarters near Amsterdam as of 1 February 2020.

With ParkNow (Parkmobile/Parkline) you have the opportunity to work in a professional and powerful team significantly shaping the future of mobility and parking as a service. Our team consists of highly motivated and open-minded people, self-driven and with a great team spirit.


Your Responsibilities

  • Coordinate product launches, new features releases and communication plans towards the market working closely with different marketing colleagues (CRM, Social Media, Web, PR), sales and product management
  • Transform customer insights into unique consumer benefits and translate product technical details into clear unique selling points
  • Develop and validate value propositions and product identity for our B2C and B2B apps while insuring the consistency of the messaging across channels and markets
  • Partner with cross-functional stakeholders including product, sales and country management to identify commercial product opportunities and improvements to improve our competitive position
  • Perform thorough analyses of the market, competition and target audiences
  • Create go-to-market strategies for European marketing plans to promote products & support sales in more than 7 countries.
  • Support global sales and partnerships



  • A completed bachelor’s degree in Marketing / Economics preferred, master’s degree a plus
  • Approx. 3 – 6 years of experience working in B2C (B2B marketing)
  • Experience in translating complex concepts into concise, easy-to-understand ideas
  • Ability to work on multiple projects simultaneously in a fast-paced environment
  • Strong communication: stakeholder mngt, true team player, collaborative
  • Business fluency in English & Dutch (written & verbal); French and German are a plus
  • Love for quantitative data, strong analytical capabilities (Excel & PowerPoint skills)
  • Be proactive, and have a “can do” mentality (self driven)
  • Highly organized (big picture), an eye for detail and flexibility to change
  • Excited to work in a mobile app-driven company 
  • Eligible to work full-time in the EU (Amsterdam)


Our offer

Want to be part of a dynamic fast-growing scale-up and global, urban mobility leader? Yes! Want to make an impact? Yes!

We offer a lot of autonomy and room to develop your talents. We know our people are at their best when they enjoy a good work-life balance, which we fully support. You can expect great employment benefits, including a mobility plan, weekly bootcamps/gym memberships, monthly massages, lunch, Friday beers and snacks, daily fresh fruit, fun team events and much more!


PARK NOW. We are driven to improve. Come join the ride!  

Apply now 

Share this job